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23E24000 - Brand Management, 15.04.2019-22.05.2019
This course space end date is set to 22.05.2019
Search Courses: 23E24000
Syllabus
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Papers for Class Presentation and Further Reading
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Aaker 1996 Measuring brand equity.pdf
Aaker 2000 Brand relationship spectrum in Brand Architecture.pdf
Aaker 2004 Leveraging the Corporate Brand.pdf
Berry 2000 Cultivating Service Brand Equity.pdf
Brodie 2006 The Service Brand.pdf
Cayla 2008 A Cultural Approach to Branding.pdf
Conejo 2015 Brand as Semiotic Marketing Systems.pdf
Deighton 2002 How Snapple got its Juice back.pdf
Deighton 2009 Interactivitys Unanticipated Consequences for Marketers and Marketing.pdf
Dessart 2015.pdf
Diamond 2009 Closing the Loop on Sociocultural Branding Research (Only Intro Conclusion).pdf
Fournier Alvarez 2012 Brands as relationship partners.pdf
Fournier 1998 Brand Relationships.pdf
Fournier 2011 The uninvited brand.pdf
Gensler 2013 Managing Brands in the Social Media Environment.pdf
Holt 2003 How to Build an Iconic Brand.pdf
Holt 2006 Cultural branding.pdf
Holt 2009 Brands and Branding (White Paper).pdf
Keller 1999 Brand-Report-Card.pdf
Keller 2009 Building brands in modern marketing world.pdf
Riley 2000 The Service Brand as Relationships Builder.pdf
Schultz 2003 Lego corporate branding.pdf
Urde 2016 The brand core and its management over time.pdf
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