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MARK-C0001 - Contemporary Marketing Issues Reading Package: I-V, 2021-2022
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Value: The most important concept in marketing
Download folder
Arnould (2014).pdf
Arvidsson (2011).pdf
Çalışkan and Callon (2009).pdf
Figueiredo and Scaraboto (2016).pdf
Gollnhofer, Weijo, and Schouten (2019).pdf
Graeber (2013).pdf
Holbrook (1999).pdf
Karababa and Kjeldgaard (2014).pdf
Kopytoff (1986).pdf
Lambek (2008).pdf
Lambek (2013).pdf
Levy, Reinecke and Manning (2016).pdf
Miller (2008).pdf
WHAT IS VALUE - List of Readings.docx
Zeithaml(1988).pdf
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