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MARK-C0001 - Contemporary Marketing Issues Reading Package: I-V, 2021-2022
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Marketing and the always connected consumer
Download folder
Baxendale, Macdonald and Wilson (2015).pdf
Brynjolfsson, Hu and Rahman (2013).pdf
Cao and Li - 2015.pdf
Gensler, Leeflang and Skiera (2012).pdf
Gensler, Verhoef, and Böhm (2012).pdf
Geyskens, Gielens and Dekimpe (2002).pdf
Hammerschmidt, Falk and Weijters (2016).pdf
Hennig-Thurau et al. (2010).pdf
Neslin and Shankar (2009).pdf
Neslin et al. (2006).pdf
Sands et al. - 2016.pdf
Venkatesan, Kumar and Ravishanker (2007).pdf
Verhoef et al. (2009).pdf
Verhoef, Neslin and Vroomen (2007)..pdf
Xu et al. (2014).pdf
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