77E00200 - Strategy Communication, 13.01.2021-19.02.2021
This course space end date is set to 19.02.2021 Search Courses: 77E00200
Topic outline
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Use this link to join the lectures. This is a permanent link (same link for every session):
https://aalto.zoom.us/j/66897787126?pwd=d0lkVTdaZFhvYytoUFhjVk8rT3B2dz09
The lectures are on Wednesdays and Fridays from 12:15-13.45. Please be there on time, and please test that your Zoom application works. Zoom etiquette: to avoid noise and distraction, keep you microphone muted during the lecture. You cannot be required to keep your camera on, but at least for the sake of interaction (and in small group discussions etc.) it would be nice if you would "talk with video on".
Course program (version: 22 December)
Date
Session
Objective/content
Weekly readings
Wed 13 Jan
Introduction
Introduction to course, forming groups, starting group work
1. Salas & Huxley (2013) Enhancing visualisation to communicate and execute strategy. Journal of Strategy and Management, 7.
2. Collis, J & Rukstad, M. (2008) Can you say what your strategy is. Harvard Business Review. April 2008.
Fri 15 Jan
Before or after communicating it: prerequisites of strategy communication
Strategy as process and practice approach; stakeholder dialogue
Wed 20 Jan
Strategy as discourse and narrative
How and why the way we talk about strategy matters? Academic and practical underpinnings and implications
1. Crilly, D. (2017) Time and Space in Strategy Discourse: Implications for Intertemporal Choice. Strategic Management Journal.
2. Küpers, Mantere & Statler (2013) Strategy as Storytelling: A Phenomenological Collaboration. Journal of Management Inquiry.
Fri 22 Jan
Narrative approaches to strategy
Learning about how to analyze and develop strategy narratives
Wed 27 Jan
Communicational tools for strategy making
Role of communication in creating strategies; role of tools, stuff and techniques for communication and strategy
1. Jarzabkowski et al. (2013) Material artifacts: Practices for doing strategy with ”stuff”. European Management Journal.
2. Lewis & Russ (2012) Soliciting and Using Input During Organizational Change Initiatives: What Are Practitioners Doing? Management Communication Quarterly.
Fri 29 Jan
Communicating strategy to – and with – different stakeholders
Role of communication in engaging with stakeholders
Wed 10 Feb
WORKSHOP 1 (presentations)
Wed 17 Feb
WORKSHOP 2 (presentations)
Fri 19 Feb
Recap and feedback session