MODULE 5 - SUSTAINABLE BUSINESS MODEL INNOVATION (4.4-10.4.)
- Themes: Business model as an arena for innovation: Incremental, radical and disruptive innovation. Business model patterns
- Learning objectives: Develop business model cases further by combining different design patterns, and creating new business model prototypes
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MONDAY 4.4.
MANDATORY READINGS
- EITHER
Christensen, C. M., Bartman, T., & Van Bever, D. (2016). The hard
truth about business model innovation. MIT Sloan Management Review,
58(1), 31.
- OR Evans, S., Vladimirova, D.,
Holgado, M., Van Fossen, K., Yang, M., Silva, E. A., & Barlow, C. Y.
(2017). Business model innovation for sustainability: Towards a unified
perspective for creation of sustainable business models. Business
Strategy and the Environment, 26(5), 597-608.
Notes: Business
model is both a vehicle for innovation and a subject to innovate
itself! In this course we will use Business model innovation as an
integrative construct - it binds together the content of the course
(similarily as the concept of value). The two articles take a life cycle
perspective and sustainability/systems perspectives to business model
innovation. The main point of the readings is that business model
innovation has certain special dimensions that have not yet been fully
covered in the extant (product and process) innovation literature.
Monday materials- Slides
- Thursday workshop cases and groups will added here
- Monday's recording: https://www.dropbox.com/s/491b983geo49h7g/video1812775917.mp4?dl=0
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THURSDAY 7.4.
MANDATORY READINGS
- Gassmann, O., Frankenberger, K., & Csik, M. (2013). The St. Gallen business model navigator. Available: https://www.alexandria.unisg.ch/224941/7/Business%20Model%20Navigator%20working%20paper.pdf
- Bocken,
N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and
practice review to develop sustainable business model archetypes.
Journal of cleaner production, 65, 42-56.
Thursday materials
Instruction video: https://www.dropbox.com/s/fitfhs4i3045lhf/thu5instructions.mp4?dl=0
Miro Group 1: https://miro.com/app/board/uXjVOAEdoBE=/?invite_link_id=738794853201
Miro Group 2: https://miro.com/app/board/uXjVOALOs9U=/?invite_link_id=999383782835
Miro Group 3: https://miro.com/app/board/uXjVOALOsj4=/?invite_link_id=815673775677
Miro Group 4: https://miro.com/app/board/uXjVOALyK-A=/?invite_link_id=618053316681
Miro Group 5: https://miro.com/app/board/uXjVOALF9YA=/?invite_link_id=646463628106
Miro Group 6: https://miro.com/app/board/uXjVOALF9Wg=/?invite_link_id=875857907027
Miro Group 7: https://miro.com/app/board/uXjVOALF9DI=/?invite_link_id=813559460776
Notes: The
greatest challenge in business model innovation is to overcome the
dominant logic of your industry. In Thursday workshop, we will use an
approach inspired by architecture and software design - design patterns -
to address the challenge. The two readings give background to the
workshop - the Bocken article especially in the domain of sustainable
business models.
