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MARK-C0001 - Contemporary Marketing Issues Reading Package: I-V, 2021-2022
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Master level reading packages
Select activity The cutting edge of digital marketing
The cutting edge of digital marketing
Folder
Select activity Citizens, consumers and markets in the age of climate change
Citizens, consumers and markets in the age of climate change
Folder
Select activity Consumer Culture in the age of algorithms
Consumer Culture in the age of algorithms
Folder
Select activity Critical marketing - marketplace power and consumer resistance
Critical marketing - marketplace power and consumer resistance
Folder
Select activity Sharing, access-based and collaborative consumption
Sharing, access-based and collaborative consumption
Folder
Select activity Circular economies
Circular economies
Folder
Select activity Race, ethnicity and gender
Race, ethnicity and gender
Folder
Select activity Well-being in a Digital age
Well-being in a Digital age
Folder
Select activity Value: The most important concept in marketing
Value: The most important concept in marketing
Folder
Select activity Marketing and the always connected consumer
Marketing and the always connected consumer
Folder
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Bachelor level reading packages