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MARK-C0001 - Contemporary Marketing Issues Reading Package: I-V, 2021-2022
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Topic outline
Master level reading packages
The cutting edge of digital marketing
Folder
Citizens, consumers and markets in the age of climate change
Folder
Consumer Culture in the age of algorithms
Folder
Critical marketing - marketplace power and consumer resistance
Folder
Sharing, access-based and collaborative consumption
Folder
Circular economies
Folder
Race, ethnicity and gender
Folder
Well-being in a Digital age
Folder
Value: The most important concept in marketing
Folder
Marketing and the always connected consumer
Folder
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Bachelor level reading packages