ELO-E2532 - Marketing, Lecture, 14.11.2022-18.11.2022
This course space end date is set to 18.11.2022 Search Courses: ELO-E2532
Assignment 2
Most of you have been developing a film project over the course of the autumn. Use that project or some other real project you are closely associated with and make a preliminary marketing plan for that. Feel free to team up for this assignment. The attached material concerning the film Bad Women may be helpful for you in that regard (SF Studios is ok with me sharing the materials, do not send onward, thanks). Make a draft budget which reflects the work you are describing in your marketing plan. If it is early days, use this assignment to help you turn your head to the marketing side of things, rather than content developing.
In short: who is this project for, why and how do you make them want to watch it, what are the means you will use to make them want to see it on different platforms, how do you clarify the key message you will use in connection with the project, what are the visuals you will use and what is the brief you would have in mind for key marketing materials, such as the poster, tease and trailer. Think if this assignment from the point of view of the producer. What is it that YOU as a producer can bring to the table when talking with the distributors being an expert of your project? Use the lectures of WED 16th for improving your take on this assignment.
- 2 December 2022, 9:09 AM
- 2 December 2022, 9:09 AM