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23E24000 - Brand Management, Lecture, 19.4.2022-24.5.2022

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Lecture Slides

    • Brand Management - Session 1 - Course Introduction and Practicalities.pptxBrand Management - Session 1 - Course Introduction and Practicalities.pptx1MB
    • Brand Management - Session 2 - Approaches and Building Blocks of Brand Management.pptxBrand Management - Session 2 - Approaches and Building Blocks of Brand Management.pptx17.3MB
    • Brand Management - Session 3 - Mindshare Branding.pptxBrand Management - Session 3 - Mindshare Branding.pptx57.4MB
    • Brand Management - Session 4 - Emotional Branding.pptxBrand Management - Session 4 - Emotional Branding.pptx10MB
    • Brand Management - Session 5 - Cultural Branding.pptxBrand Management - Session 5 - Cultural Branding.pptx17.8MB
    • Brand Management - Session 6 - Experiential Branding.pptxBrand Management - Session 6 - Experiential Branding.pptx28.4MB
    • Brand Management - Session 7 - Managing Brand Portfolios.pptxBrand Management - Session 7 - Managing Brand Portfolios.pptx14.9MB
    • Brand Management - Session 8 - Aligning Strategy, Research and Context.pptxBrand Management - Session 8 - Aligning Strategy, Research and Context.pptx45.7MB
◄ Articles referred to in the lectures
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  • 23E24000 - Brand Management, Lecture, 19.4.2022-24.5.2022
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  • Schools
    • School of Arts, Design, and Architecture (ARTS)
    • School of Business (BIZ)
    • School of Chemical Engineering (CHEM)
    • –sGuides for students (CHEM)
    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
    • School of Engineering (ENG)
    • School of Science (SCI)
    • Language Centre
    • Open University
    • Library
    • Aalto university pedagogical training program
    • UNI (exams)
    • Sandbox
  • CORONAVIRUS INFO
    • Koronavirus - tietoa opiskelijalle
    • Coronavirus - information for students
    • Coronavirus - information för studerande
    • Corona help for teachers
  • Service Links
    • MyCourses
    • - Instructions for Teachers
    • - Teacher book your online session with a specialist
    • - Digital tools for teaching
    • - Personal data protection instructions for teachers
    • - Instructions for Students
    • - Workspace for thesis supervision
    • Sisu
    • Into portal for students
    • Courses.aalto.fi
    • Library Services
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    • - Imagoa / Open science and images
    • IT Services
    • Campus maps
    • - Search spaces and see opening hours
    • Restaurants in Otaniemi
    • ASU Aalto Student Union
    • Aalto Marketplace
  • ALLWELL?
    • Study Skills
    • Support for Studying
    • Starting Point of Wellbeing
    • About AllWell? study well-being questionnaire
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