Skip to main content
MyCourses MyCourses
  • Schools
    School of Arts, Design, and Architecture (ARTS) School of Business (BIZ) School of Chemical Engineering (CHEM) –sGuides for students (CHEM) – Instructions for report writing (CHEM) School of Electrical Engineering (ELEC) School of Engineering (ENG) School of Science (SCI) Language Centre Open University Library Aalto university pedagogical training program UNI (exams) Sandbox
  • Service Links
    MyCourses - MyCourses instructions for Teachers - MyCourses instructions for Students - Teacher book your online session with a specialist - Digital tools for teaching - Personal data protection instructions for teachers - Workspace for thesis supervision Sisu Student guide Courses.aalto.fi Library Services - Resourcesguides - Imagoa / Open science and images IT Services Campus maps - Search spaces and see opening hours Restaurants in Otaniemi ASU Aalto Student Union Aalto Marketplace
  • ALLWELL?
    Study Skills Guidance and support for students Starting Point of Wellbeing About AllWell? study well-being questionnaire
  •   ‎(en)‎
      ‎(en)‎   ‎(fi)‎   ‎(sv)‎
  • Toggle Search menu
  • Hi guest! (Log in)

close

Can not find the course?
try also:

  • Sisu
  • Courses.aalto.fi

23E24000 - Brand Management, Lecture, 19.4.2022-24.5.2022

  1. Home
  2. Courses
  3. School of Business
  4. department of...
  5. 23e24000 - br...
  6. Sections
  7. lecture slide...
  8. Lecture Slides
  

Lecture Slides

    • Brand Management - Session 1 - Course Introduction and Practicalities.pptxBrand Management - Session 1 - Course Introduction and Practicalities.pptx1MB
    • Brand Management - Session 2 - Approaches and Building Blocks of Brand Management.pptxBrand Management - Session 2 - Approaches and Building Blocks of Brand Management.pptx17.3MB
    • Brand Management - Session 3 - Mindshare Branding.pptxBrand Management - Session 3 - Mindshare Branding.pptx57.4MB
    • Brand Management - Session 4 - Emotional Branding.pptxBrand Management - Session 4 - Emotional Branding.pptx10MB
    • Brand Management - Session 5 - Cultural Branding.pptxBrand Management - Session 5 - Cultural Branding.pptx17.8MB
    • Brand Management - Session 6 - Experiential Branding.pptxBrand Management - Session 6 - Experiential Branding.pptx28.4MB
    • Brand Management - Session 7 - Managing Brand Portfolios.pptxBrand Management - Session 7 - Managing Brand Portfolios.pptx14.9MB
    • Brand Management - Session 8 - Aligning Strategy, Research and Context.pptxBrand Management - Session 8 - Aligning Strategy, Research and Context.pptx45.7MB
◄ Articles referred to in the lectures
Lecture Recordings ►
  • 23E24000 - Brand Management, Lecture, 19.4.2022-24.5.2022
  • Sections
  • General
  • Assignments
  • Submissions
  • Readings
  • Lecture Slides and Recordings
  • Home
  • Calendar
  • Learner Metrics

Aalto logo

Tuki / Support
Opiskelijoille / Students
  • MyCourses instructions for students
  • email: mycourses(at)aalto.fi
Opettajille / Teachers
  • MyCourses help
  • MyTeaching Support form
Palvelusta
  • MyCourses rekisteriseloste
  • Tietosuojailmoitus
  • Palvelukuvaus
  • Saavutettavuusseloste
About service
  • MyCourses protection of privacy
  • Privacy notice
  • Service description
  • Accessibility summary
Service
  • MyCourses registerbeskrivining
  • Dataskyddsmeddelande
  • Beskrivining av tjänsten
  • Sammanfattning av tillgängligheten

Hi guest! (Log in)
  • Schools
    • School of Arts, Design, and Architecture (ARTS)
    • School of Business (BIZ)
    • School of Chemical Engineering (CHEM)
    • –sGuides for students (CHEM)
    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
    • School of Engineering (ENG)
    • School of Science (SCI)
    • Language Centre
    • Open University
    • Library
    • Aalto university pedagogical training program
    • UNI (exams)
    • Sandbox
  • Service Links
    • MyCourses
    • - MyCourses instructions for Teachers
    • - MyCourses instructions for Students
    • - Teacher book your online session with a specialist
    • - Digital tools for teaching
    • - Personal data protection instructions for teachers
    • - Workspace for thesis supervision
    • Sisu
    • Student guide
    • Courses.aalto.fi
    • Library Services
    • - Resourcesguides
    • - Imagoa / Open science and images
    • IT Services
    • Campus maps
    • - Search spaces and see opening hours
    • Restaurants in Otaniemi
    • ASU Aalto Student Union
    • Aalto Marketplace
  • ALLWELL?
    • Study Skills
    • Guidance and support for students
    • Starting Point of Wellbeing
    • About AllWell? study well-being questionnaire
  •   ‎(en)‎
    •   ‎(en)‎
    •   ‎(fi)‎
    •   ‎(sv)‎